Thursday, October 30, 2008

Host Your Own Teleseminar Without Fear

Are you hosting your own teleseminars? If you are not, what's stopping you? In helping hundreds of people get started with teleseminars, I've found there are several hurdles.

1. "I don't know why I would want to host a teleseminar." There isn't a business that can't benefit from a teleseminar. Because you are voice-to-voice with your prospects and clients, they feel they know you better. And when you bring them more information in this format they respond with increased loyalty - and sales.

2. "The technology is too complex!" On a basic level you need a "telephone bridge line" that allows multiple people to call into a central number. Sign up for a free line, then invite your family or several friends to join you for a call so you can practice muting and unmuting the line and using the other call controls that are available. You will quickly see it is easier than you thought, with practice.

3. "I don't know how to record the call." You definitely want to record the call - but you don't have to do it yourself. There are services that will record the call for you and give you the file. They will even upload it to your website! It is generally best to have an outside service to record for you until you have a lot of experience under your belt.

4. "I don't know what to talk about." The easiest solution is to interview someone else. Then you just need to ask the questions. In most cases the person you're interviewing will give you a list of questions you can ask.

If you prefer being "the expert" take the top 10 most frequently asked questions you get from clients and prospects and answer those. You will be amazed at how much you have to say when you're talking on a topic about which you are passionate.

5. "I might make a mistake." This is probably the biggest reason people use to put off hosting a teleseminar. Let's get over it! You are not perfect. No one else is perfect. We have all done something to embarrass ourselves. But you can edit any "faux paux" out of the recording. Now you just have to worry about the live attendees. And if that's what's holing you back, record the teleseminar without a live audience. Then just offer the replay.

Hosting a teleseminar is too important a part of marketing your business to be ignored. Take steps this week to overcome any issues that are stopping you - and make that call!

Teleseminars: What Mother Never Told You

There are lessons that we learn as we go. Our mothers could have told us - but we would neither have believed them nor paid attention. Instead, they let us learn on our own.

In that spirit, let me share a few things I've learned about teleseminars.

1. They can "see" you over the telephone line! No, they can't see your flip flops or your bad hair day. But they *can* see your smile and your energy. So stand up, walk around, get excited! Smile into the phone, even when you're the only one in the room. The audience is watching!

2. You're talking to "dead air" when you mute the line. This is generally a shock to most people on their first teleseminar. And I've heard many of them unmute repeatedly just to be sure there is still someone listening. After all, it's lonely in there, in the muted area all by yourself. Never fear. Your audience is still there - you just can't hear their breathing.

3. Half the registrants won't show. They have good intentions when they sign up - especially for a "free" call. But things come up. Even when they have paid to be on the call, they get caught in traffic, company shows up unexpectedly, the dog has to go to the vet, the kids have soccer practice, the last episode of "24" is on. Things happen. It's incumbent on you, the organizer, to remind them about the call - repeatedly. Then cross your fingers and "go on with the show."

4. You need to do the follow-up work before the call. After the call you are stoked and pumped from the call - the last thing you want to do is take care of details! But the audio needs editing, the registration page has to change, email reminders have to go out, the transcript needs editing, you need to set up the product in the shopping system, etc. There is just a lot to do! And if you haven't done most of it ahead of time, you'll spend more time after the call than you did before. And that dilutes the excitement and leaves you less time to enjoy the moment.

5. It takes 6 hands to do a teleseminar. You have to follow the call outline, check the recording levels, IM your guest, field questions via email and watch the clock. What to do? Get help! Hire someone to record the teleseminar. Ask someone to handle the question emails for you and ask the questions on behalf of the audience. Add operator service to your line. You can't do this alone - unless you're a split personality or very talented.


Consider yourself forewarned about these lessons. But I'll know you weren't listening when on your next teleseminar you keep unmuting the line and saying 'Hello - anyone out there?'

Tuesday, October 28, 2008

Public Speaking and Tongue Twisters


  • Def: Tongue-twisters -  A tongue-twister is a phrase that is designed to be difficult to articulate properly. Tongue-twisters may rely on similar but distinct phonemes (e.g., s [s] and sh [?]), unfamiliar constructs in loanwords, or other features of a language.


You could say that tongue twisters are nursery rhymes for adults. Both have silly rhymes and like-sounding words and more often than not, they’re fun to say every now and then.

But what most people don’t realize is that both nursery rhymes and tongue twisters help develop reading and speaking skills for young children and adults, respectively.

Tongue twisters help develop the skill of phonemic awareness or the ability to identify and manipulate sounds (phonemes) in words .

- Tongue twisters and your brain
Using tongue twisters is good to warm up your mouth and practice enunciation. For someone who speaks to an audience, working with tongue twisters to build on his/her phonemic awareness helps to develop better articulation and pronunciation of words.

When you practice tongue twisters, don't just mumble through them. Really focus on your articulation. Start slowly at first and as you feel more comfortable speed up. Try practicing in the mirror to see the shape of your mouth and where you are placing your tongue.

As one learns to listen and be aware of sound patterns, the brain is trained to detect such patterns and reacts more efficiently in making the body produce that same sound.

For example, the classic Peter Piper twister develops the “P” and the “-er” sounds. But the training is not done on the oral cavity but rather on the brain that controls your oral functions.

As the brain listens to the sound, it processes the sound and aims to recreate it again and again until it has become established as a habit. Once that happens, you don’t have to consciously reproduce the sound, as it is second nature to you already.

- What are its implications in public speaking?
If someone is just starting out to learn how to engage an audience through public speaking, tongue twisters develop pronunciation skills. Clear and precise pronunciations make for clear and precise speakers. There is less chance your audience will mistake your words for another and the better you get at it, the better for your message and your audience.

When tongue twisters are exercised by reading from a card, an aural-visual connection is reinforced which trains the brain to respond faster in translating a visual cue (printed words) to sound (spoken word). This skill is especially helpful when reading from cards or teleprompters.

Another advantage tongue twisters afford public speakers is its exercise aspect that is helpful to relieve tension just before stepping on stage. It is akin to a warm-up for athletes before a competition as it helps loosen the muscles in the jaw that commonly tense up out of nervousness.


Here are some examples of Tongue Twisters for you to try:

1.Sally sells sea shells by the sea shore.
Shy Shelly says she shall sew sheets.

2.Six thick thistle sticks. Six thick thistles stick.

3. Peter Piper picked a peck of pickled peppers.
Did Peter Piper pick a peck of pickled peppers?
If Peter Piper picked a peck of pickled peppers,
where's the peck of pickled peppers Peter Piper picked?

A great database of tongue twisters in several languages can be found here:
http://www.geocities.com/Athens/8136/tonguetwisters.html

The task of learning how to speak in public does not need to be intimidating.  Tools like tongue twisters can actually help make the process more fun and enjoyable. And if that helps in making a speaker relax, the results translate into a well-delivered presentation that benefits everyone and not just the speaker.

Public Speaking Training


Preparing for a public speaking engagement, requires great preparation, appropriate skills and attitude, time, and extensive effort that will help you grab your listeners’ attention and never turn their heads away until the end of your speech.

Perhaps, more than enough preparation is one of the best things that gives the speaker all the necessary confidence in hitting the spotlight and begin belting out words which would stir, convince, inform, and inspire your audience.

However, preparation alone cannot be a prime factor in the speaker’s assured confidence and success in the delivery of unique talks.

Skills, attitude and a wide knowledge of the subject matter you are talking about can add up to the chances of winning your audience’s attention and respect.

Also, it should be pointed out that public speaking is no easy task for it requires your diligence and dedication and a clear goal toward the fulfillment of your goal and objectives.

Practice is a number one tool in making your speech a big hit and gain a good reputation. The moment you stride along the stage towards the rostrum, the whole place is yours, meaning you are responsible for your client’s entertainment and educational or informational needs and wants as well.

If things turn out the way you did not expect them to and you are not well prepared to deliver your lecture, some of the following not-so-good symptoms will surely manifest:

A dry mouth
Tigthness in the throat
Increased heart palpitations
Sweaty palms
.    Profuse sweating
.    Trembling lips and hands
.    A feeling of nausea.

Interestingly, whether some people have made a huge preparation for the event, they still do not manage to get away from the fear of public speaking and consequently are unable to concentrate and therefore fail as a result.

While these details are typical symptoms of delivering a public speech, taking into consideration that more than 75% of people have expressed fears of it as in the case of glossophobia (fear of public speaking), experts in the field of public speaking recommend one to take trainings that will effectively enhance one’s public oratorical skills and help you achieve the results you want.

Drawing from the length of time observing the evolution of oration, public debate and speech, speakers of today have taken up a whole new strategy in holding such events and moving away from the more conventional and stiff rules surrounding the old way of speech delivery.

Performance assessments are not based entirely on how well your speech was crafted but rather on how you were able to deliver it in a way that your listeners understand it and remember at least some of the details of your speech.

According to a recent national survey, audiences of today are more concerned with how the speaker delivers his message than in the content of the message they have to convey.

More that 60% of those interviewed agreed that the speaker’s educational qualification or expertise while more than 93% of the surveyed population considers the speaker’s relative adaptation to the nature of the client audiences an important factor in a successful informational or motivational talk.

If you choose to invest in a more formal training environment, this alone will not satisfy the your need to improve one’s ability to deliver interesting talks. Conventional public speaking training courses encourage the “old school” type of giving speeches. They emphasize more on the satisfaction of rules that tends to corrupt your speech of the necessary elements that helps to getting your listeners’ attention.

If you can afford it, you may want to try one-on-one coaching training. Professional public speakers could give you insights on how you can work on your opportunities for improvement and advise you on several techniques that will help you with better speech delivery.

Joining public speaking organization such as Toastmasters International is another way to go if you are working your way to enhancing your relative speaking skills towards the proper delivery of your oratorical talks.

Additionally, browsing through international speech forums were also proved helpful because many of the most updated ways and strategies in improving your speaking skills are talked about and discussed completely with full freedom.

Watching international contests such as the North American Public Speaking Championship or the ToastMasters International World Championship of Public Speaking will also help you compare how effective and convincing speakers carry out their strategies which makes them good at their craft.

Monday, October 27, 2008

Make Money Online With Writing Articles

Want to make some extra money online? Do you know The Best Way To Get A Lot Of Money Online is writing articles? If you already submitted some articles but not getting much traffic, you are not doing the right things. There are 3 Powerful ways you can use to draw traffic and make sales with articles:


Method #1 - You should write human focused articles. Provide solid content that add value to your readers, share your experience to solve their problem and forget all about keywords and search engine optimization! Go to the related forum and research the problems and solution, write articles to help solve the problems.

This is the best way to attract e-zine publishers and human visitors. The key is to research your topic on the forum, focus on the problem that most of the members are facing and outline those problems and solutions in your articles. You need to write multiple versions of the same topic with different words and angles; this will give you more chance to show up on the search engine result and getting more people to view your articles!

Method #2 - Write for Search Engine - Keyword focused articles. If the particular keywords have many view and search, you want to write keyword optimized article to tap into the search engine directly. Your article title, first paragraph, middle paragraph and last paragraph should have the keywords in it, and you want to target the long tailed keyword, don't go broad!

You will need to build a lot of back links for those competitive keywords in order to rank well on the search engine page #1. Using this method requires more SEO knowledge and work, and the best part is web 2.0 provides just the best way for you to build back links. For better result, you need blog networks to help you build back links! Some good networks such as traffic kahuna and article automation

Method #3 - Write human focused articles with keyword in mind. You want to focus on human readers, but at the same time you naturally embed the major long tail keyword into your article.

You should use LSI with theme keywords (for instance, related keywords of Golf would be golf courses, golf game, history of golf, mini golf, golf instruction, golf bags, golf accessories, tiger woods...), you need to write longer article, above 700 words would be better! Also, you need to create as many back links to your page as you can, and using all those theme keywords in your anchor text. If you do everything correctly, it will bring you a lot of traffic with multiple targeted keywords in 1 article!

With a combination of these 3 methods, you can have a different level of success, the key is to focus on 1 method and master it before going to the next! Give yourself at least 3 weeks to try on each method before moving on, or you won't see many results from it!

You also want to avoid Avoid 5 Internet Money Making Scams that would potentially damage your reputation...

Sunday, October 26, 2008

How to Become a Well Paid Speaker

megaspeakingempire.com

 

Speaking is one of the most effective ways to build your business. By getting out there and presenting tomany groups, you will be able to raise awareness of your message, your purpose, and your cause. People like to do business with experts, and speaking from the stage is a fast way to expert credibility.

The thing is, that many people want to become well-known (and highly paid) speakers, but there is a lot of misinformation out there. Some people will tell you to take classes, some people will tell you practice makes perfect, and some people will tell you to learn from a mentor. The truth is, the fastest road to become a well paid speaker is in doing all three: learning, being mentored, and practicing.

You can become a great speaker by watching how the most successful speakers perform. Get DVD's of their presentations or watch them live. Watch how they speak. Listen to the words they use. Notice how they move. See what techniques they use to connect with the audience. Also notice what they say, how they look, and how they use humor, props, and personal stories in their speaking. Pay close attention to all of these areas to understand how the true masters do it.

You can find mentors in all kinds of places. There are only three requirements for a great speaking mentor. First, they should be actively speaking now, constantly honing their skills. Second, they should be able to teach their skills, and third (and probably most important), they must be willing to teach you. If you are seeking a mentor, look for the best- someone who has achieved what you want from your own public speaking career. That means, if you want to use humor in your own speaking presentations, find a mentor or mentors who can teach you how to further craft your skills in this area. You can't learn to be funny from someone with no sense of humor, after all.

Practice is very important to become a well paid and widely known speaker. Continually find opportunities to practice your public speaking skills. Refine your presentation again and again, until you can deliver it from memory and it has become a part of you.

Becoming well known as a public speaker is not too hard to do. After all, we have all been speaking since we were about two years old. It does take time and experience l to become a well paid speaker, but the benefits are well worth it. Speaking is one of the fastest ways to build your business. If you aren't involved in public speaking now, you need to be.

Saturday, October 25, 2008

Content To Present On Teleseminars

One of the most frequently asked questions asked about teleseminars is, "What do I talk about?" Rephrased it is "What content sells?"

Here are 5 ways to not only find something to talk about, but also find a profitable topic as  well.

1. Ask questions. Ask your potential audience what they want to know. A simple ASK campaign is the fastest way to get a lot of questions on your topic. It's also a great way to judge whether or not a topic will sell. After all, if you can get people to ask questions, then you'll be able to get them to listen to the answers.

On the other hand, if you can't get any questions on the topic, then it is not likely to "sell" as a teleseminar topic.

Once you have your questions, then look for the themes. And turn these themes into the top ten questions asked. Given that, it's easy to craft your sales letter to highlight the ten topics you'll discuss on the call.

2. Watch the news in your field. You may want to set up a Google alert that keeps you informed of the latest news on your topic. Watch the discussion forums to see what people are discussing. You'll quickly pick up on the hot topics.

Now it's just a matter of deciding whether you want to set up an ASK campaign to get the questions or set up an interview with an expert to answer the questions. But you'll know it will "sell", since it's already been identified as a hot topic.

3. Look for experts in your field and interview them. Everyone loves the idea of getting insider tips from the experts. So look for those experts you would most like to hear from and request an interview.

Most likely once you've settled on the topic you want to interview them on, they will send a list of questions you can ask on the interview. But don't be afraid to ask additional questions or questions to clarify their answers. That's what makes an interview interesting - those little nuggets the host is able to pull out of the expert.

4. Look for problems. Listen to the conversations your colleagues have to see what's bugging them. Watch the discussion forums see what topics come up again and again. What problems never seem to be solved?

Look for solutions to these common problems. Research and find answers to present in a teleseminar format. That can even be the start of a product, based on the teleseminar.

5. You pick the topic. You're already an expert in your field. You know what questions people ask. You know what they need to know to be successful in the field. Just list the topics, then create a teleseminar series. Your first teleseminar might be the "survey course," which covers all of the topics at a very shallow depth. Then offer a paid series that goes into each topic in depth. Not only will you have an excellent home study course, but you'll also be serving your clients by providing the information you know they need.


If you ever find yourself asking "what can I talk about," just review this list for immediate ideas. You'll never run out of topics again when you're hosting a teleseminar.

Friday, October 24, 2008

10 Tips for Professional Speakers

Put your best foot forward every time! One of the reasons that many people fear taking the podium is because they are afraid of being the focal point of everyone's attention and they don't want to make a fool of themselves.  There are several things you can do to "fool-proof" your speaking event so that you present well every single time!

1. Take the time to prepare well for your presentation.  Preparation enhances your confidence and it's also an opportunity to refine any weak areas in your presentation.

2. Begin and end your presentation on time.  Arriving late to your presentation is simply unprofessional; not to mention that it won't win you any points with your crowd.  Also speaking over time shows your audience that you don't value their time.

3. Know your audience.  The only way you can really relate your audience is if you know who they are.  Profile your audience.  Are they male or female?  What income bracket are they in?  Why would they attend your presentation?

4. Dress appropriately for your audience.  Not all speaking engagements require a business suit!  There are many places where business casual attire has become the norm.  Before your audience even hears your message, they are already sizing you up and this is impacting whether or not they are hearing what you have to say!

5. Have a backup plan for visual aids used in your presentation.  You've selected to use visual aids because you thought they would be helpful in getting your message across.  What happens when laptops fail or the room cannot accommodate presentation equipment?  Create a plan on how you would handle a situation like that.

6. Tone down information overload.  Yes, you can overload your audience with too much information and if you're not careful, you'll lose them.  They'll mentally check out.  As a speaker, you'll want to present enough information that hooks them into getting more information from you!

7. Don't use inappropriate humor.  Humor can be a tricky thing working for you or against you.  You will really have to know your audience in order to use jokes or humor appropriately.

8. Vary your speech tones.  The monotonous speaker will lose their audience within the first 15 minutes.  It's okay to be animated during your presentation and in fact, doing so will transmit flair and passion that keeps people engaged in your message.

9. Relate your topic back to your audience.  Basically, stop talking about yourself!  Your audience might want to hear a testimony or two, but mostly, they'll want to hear about them and how your presentation can help them!

10. Solidify your message.  Support your ideas with data and evidence and build a solid case for your viewpoints.  You can use statistics, testimonies, demonstrations, pictures and more!

Your presentation can be fool proof if you take the time to minimize mistakes.  By going through these key points, you can assure yourself that you are well prepared for any challenge that might come your way and you will experience the success you've always dreamed of!

Would you like to improve your professional speaking and being coached by Les Brown ? As a renowned professional speaker, author and television personality, Les Brown has risen to national prominence by delivering a high energy message which tells people how to shake off mediocrity and live up to their greatness. It is a message Les Brown has learned from his own life and one he is helping others apply to their lives. You can have access to his coaching and many more other professionals through LondonSuccessUniversity.com

Wednesday, October 22, 2008

Success in Professional Speaking

The real success of every presentation is leaving your audience with something of value.  What do they get out of spending time in your presentation?  Many people believe that they need natural brilliance in speaking well and presenting well.  The believe that they need to be polished, smart, witty and charming all before they actually start to build a speech.  Those attributes can come naturally, but most often, they come as a result of passion, knowledge and practice of the speaker's material.

One of the most important factors in having a successful presentation is serving the needs of your audience.  Going back to the idea that you need to leave your audience with something of value, caring for your audience's needs doesn't require perfection.  You can make mistakes with speaking and it's going to be okay.  The projector equipment can fail and it's still going to be okay.  You don't have to include humor in order to be a success.  With that in mind, real perfection is more like being successful at reaching your audience.

Give your audience two or three gold nuggets of information.  No one expects you to be a walking encyclopedia concerning your subject matter.  No one expects you to speak for hours on end about your topic.  It's too much for you and for your audience to handle.  Find two or three heavy hitting points to make and work with those points so that they become exciting to hear.

To give your audience something of value, focus on them not on you.  Telling your personal testimony is great, but eventually during your presentation, you've got to find a way to relate your presentation back to your audience.  One rule of thumb concerning this area is to use 10 "you's" for every one "I".  That means you'll talk less about yourself and talk more about your audience.

Realize you don't have to control every situation in your audience.  You don't have to emerge as the victor over negative audience members.  The audio/video equipment does not have to be perfectly functioning.  You simply don't have enough time to combat situations in your audiences (I.e. - like them falling asleep, talking or cell phones ringing) and still communicate your message effectively.  Remember that your whole goal is to give your audience something of value.

Give your audience something of value by becoming their friend.  Sometimes you may need to stop thinking of yourself as a professional speaker and start thinking of yourself a close personal friend of the audience member.  You'll teach them something and give them advice.  You'll sound more natural in our speech and you'll be more relatable to your audience.  People often associate those on stage as automatically having knowledge and wisdom on the topic covered.  While this thought is great to establish you as a leader, the points you make in your presentation may be better received if you came across from a more personal standpoint.

Your whole goal as a professional speaker is to leave your audience with something of value.  This means creating a solid bond between your audience and your material.  This means you think about the needs of your audience.  Give your audience something of value today!

Would you like to improve your professional speaking and being coached by Les Brown ? As a renowned professional speaker, author and television personality, Les Brown has risen to national prominence by delivering a high energy message which tells people how to shake off mediocrity and live up to their greatness. It is a message Les Brown has learned from his own life and one he is helping others apply to their lives. You can have access to his coaching and many more other professionals through LondonSuccessUniversity.com

Free Article Content

 

Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue. 

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 - Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 - Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

Problem #3 - Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.

 

Tuesday, October 21, 2008

The Importance Of Your Voice

A Professional Speaker Sets the Tone for the Message

As a professional speaker, everything you do the minute you walk into the room sets the tone for your message.  Without even speaking one word, you can determine just how many people you will reach because their engagement to your message depends on you; not on them.  You can have a great topic to speak on and great presentation skills, but without communication the passion you have about your topic, none of it really matters!

Go before your audience expecting to make an impact!  People aren't interested in what you know.  They want your information for themselves and passion is like the "grease" that lubricates that passage of information!  Do you expect that your audience will receive what you have to say?  Do you communicate that you're excited to be there and you're also excited that they are there as well?

Be mindful of the needs of your audience.  As a professional speaker, we can get caught up with our message because you know it's what your audience needs.  The problem with that train of thought is that it leaves one key person out of the equation - your audience member.  Prepare yourself beforehand to figure out what your audience may want to know or needs to know and then deliver that message.

Change things up for maximum impact!  There are going to be times when you can't stay stuck to your outline.  Learn to improvise and adjust to the needs of your audience.  Find ways to engage them as you proceed throughout your message.  Do you remember in school that one teacher you had that you could never seem to connect with?  Students were falling asleep in class and the teacher still plodded on with their message!  How effective is that?  Change your presentation and tailor it to engage your audience no matter where they might be!  Don't stay stuck in a routine!

Relate to your audience.  Relating to your audience goes beyond just speaking to them.  It encompasses everything from the greeting you give, the way you dress and your tone of voice you use to address them.  Part of relating to your audience means knowing who they are and what appeals to them.  You'll have to research beforehand who your audience members are.  If you do this, you'll be positioning yourself to be more relatable to them.

Passion is the key that opens their hearts and minds to receive what you have to say!  If you're passionate about your topic, that will come across in your speech by default.  Conversely, if you lack passion about your topic, that too will also come across.  Do you really believe in what you're talking about?  Do you see the value that you and your message have to offer your audience?  When you practice your speech, do you motivate yourself?  Just about every professional speaker starts off practicing by looking at themselves in the mirror!  Try doing that and take a good look at what you see!

Would you like to improve your professional speaking and being coached by Les Brown ? As a renowned professional speaker, author and television personality, Les Brown has risen to national prominence by delivering a high energy message which tells people how to shake off mediocrity and live up to their greatness. It is a message Les Brown has learned from his own life and one he is helping others apply to their lives. You can have access to his coaching and many more other professionals through LondonSuccessUniversity.com

Monday, October 20, 2008

Solve Problems with Your Book

 

The Information Age is dead. We stand at the beginning of a new era. We used to live in the Information Age, but you know how it goes when everyone jumps into the pool. Too much of a good thing became a bad thing. I know you understand it. We both know that everyone is glutted with more information than we know what to do with. You surf the web and there is page after page of information, right? But how do you sort and sift through it all and solve your problems? How do you get what you need—quickly?

We used to want information, but now we want something better. That is why we are at the dawn of a new age. The Recommendation Age. People don’t want information. They want solutions to their problems, and that means they need information filtered through the understanding of someone who has gone before them. And that’s going to be YOU! You will write your book and become a famous expert in your area.

In his book, The Long Tail, Chris Anderson wrote about the dawning of this new age. He said that what people want is not more information, but a trusted filter who can give context to the content.

Your Life Experiences and Passion position you with the natural talents to make recommendations to others. It’s human nature. You do it all the time in small ways. Absorb it. Haven’t you ever told a friend—or even a stranger—to steer clear of a product that didn'tt live up to expectations? Haven’t you ever suggested a tasty dish at a restaurant, or told a friend why she would absolutely love a movie you just saw?

I know you have. We all do this. That is why we need Recommendation Marketing. It’s time to profit from a natural human tendency. Since four out of five people want to write a book, chances are excellent that you have always dreamed of telling your own tale and leaving your own legacy.

It’s time for YOU to write your book and become an expert millionaire.

Where do people go when they have a problem? The Internet. This is where you should start. Offer your book online.

We can't keep up with the information. The Internet’s greatest advantage is that it levels the playing field. Now everybody with a computer and an internet connection has access to the same information. But the greatest asset has also become the greatest annoyance. Today we are drowning in information. We are over-communicated to.

What will you recommend? How will YOU solve other people’s problems. The type of writing that sells the best on the internet is non-fiction. People want help solving their challenges.

What problems will YOU solve for people? Look to your own life. What do you do naturally that other people struggle with? What challenges have you overcome?

The information age is dead. We’re drowning in information. What people want now is for an expert to recommend a solution. The Recommendation Age is here. Take your place as an expert and cash in on the Recommendation Age by writing YOUR book—starting now!

Sunday, October 19, 2008

5 Tips for Article Marketing

Article marketing (sometimes referred to as bum marketing) is a well known method of attracting traffic to your web site. With a popular topic, and a bit of knowledge, you can succeed in directing more traffic to your website. Here are 5 tips to help you out.

Tip 1 - Have a Relevant and Timely Topic

Make sure that whatever you are writing about is relevant and timely. That way more people will be willing to read it, and are more likely to click on the links within the article. One idea would be to pick a broader topic and then get News Alerts on that topic. These will let you know what is newsworthy. Google is one possible source for these News Alerts.

Tip 2 - Post Multiple Articles

Some writers post one article and that's it. This normally does not work. Visit Ezine Articles and look at their list of top authors. Not only do they create hundreds of articles. Some create thousands. For now, aim at creating a few, and then go forward from there.

Tip 3 - Make Your Articles Viral

The basic way to do this is to publish your article in places that will allow others to make copies on their own sites. Some website owners will go to an article directory like Ezine Articles (short form EZA), or even smaller ones like the Come and Read Article Directory and copy articles for use in their newsletters, or on their websites. An advantage that the smaller directories have is they usually allow more generous download limits than EZA. Where EZA might limit publishers to 25 articles per year, the smaller ones like Come and Read have no limits. In all cases, the publishers are expected to include the original author's links.

Tip 4 - Short and Simple

Each article you write must be short and simple. You want it short so that it will not bore the reader. The suggestion is 300-450 words, although some publishers require larger sizes. You want it simple so that the reader will be able to understand the message you are trying to convey.

Tip 5 - Publish on Your Own Site Too

One common suggestion is that for every 5 articles that you publish in article directories, you should have 10-15 articles on your website. Make sure all 15-20 articles are unique.

Bonus Tip 6 - Just Do It

By following these article marketing tips, it won’t be long before your site starts getting a growing number of visitors.

Saturday, October 18, 2008

Writing Your Book for Maximum Profit

Before you write another word, stop. Focus on what I am about to share with you. Of the thousands of manuscripts I see every year, don’t make this fatal mistake that I see just about every author making today. Too many authors focus on writing a book, without focusing enough on building a business.

Failure to heed this advice will definitely see you as a poor writer struggling to succeed in a market place that is crowded and subconsciously averse to listening to you.

What I want you to do is to write the following down right now so that it will be processed by your subconscious mind well after you stop consciously thinking of this. The difference between a poor writer and a wealthy author is the proper understanding of this statement: “You do NOT make money with your book; you make money because of your book.” The key word that I want you to focus on right now is the conjunctive, ‘because’.

Very few people will make money with their books. Yes, Mark Victor Hansen (co-author of the Chicken Soup Of The Soul series) has. Yes, Robert Kiyosaki (author of the Rich Dad Poor Dad series) has. But you probably will NOT.

The real secret to wealth as an author is not with your book. It is because of your book. The real ticket to wealth is having what is known as a business backend.

The only reason for having a book is not to exchange it for financial gain, but to use it as a gateway into financial gain. Your book, properly used, is simply a conduit into a world of opportunity.

And here are the two fundamental mistakes that prevent well over 99% of authors today into this hidden world of wealth creation.

The first mistake is not to create a specific call to action within the first couple of chapters.  Only 70% of people read the first 30% of the books they engage with. That means that no more than 30% of people actually will read your entire book! Imagine that.

Here is what you need to do to capitalize on this knowledge. Create a call to action where you have your readers go to a specific webpage where you compel them to enter their contact information so that build your distribution list. Entice them to do this with something so valuable that they just have to have this bonus and they have to have it now. The money is in the follow-up, and to access the kind of money that is available to you, you must be able to create an automated follow-up system to stay in contact with your readers. This means that you must have a reason to stay in contact with them.

The real reason for staying in front of your readers is to earn their trust so that they do business with you over and over again. This means you must have what is often referred to as a business funnel where you have other products and services to offer your readers. To capitalize on this, you should have these products and services perfectly matched to the ‘wants’ of your market place.

The second tragedy—and it is a tragedy when you consider the extreme cost for NOT doing this—that authors make is that they do NOT have the next optimum business decision clearly demarcated for their readers to take.

The few authors who realize that they must influence their readers to make another business decision with them, fail to provide one specific ‘next action’ step. Notice I state one action step, and not a multitude. The authors who do want to sell their readers into purchasing something at the back of their books fail to first ensure they get their contact information. (Remember, the money is in the follow-up, and you can’t follow-up with those who you don’t have any contact information! This is clear, isn't it?)

But most importantly, they fail to provide focus to their readers by influencing them on their next optimum business decision. You never want to offer more that one option at the end of your book. This is disastrous to your business. Remember, too may options (Read, more than one!) leads your readers to make NO decision.

I teach my clients to write the last chapter of their book strategically to naturally lead their readers into making the decision you want them to take. I strongly believe you should lead your target market into your top level program right away. After all the stats that we have accumulated show a book as the most powerful lead generator (over a CD or DVD) by a factor of over 2:1.

Remember, you do NOT make money with a book, but because of a book. Utilize this principle right now and capitalize on what very few authors realize. Stop the ‘Poor Writer Syndrome’ right now and build a business by using your book to focus your ideal clients on your business backend.  By doing this effectively you will enter into a world of probabilities.

 

Friday, October 17, 2008

Article Marketing: Increase Your Site's Traffic

Users of article marketing know it is the best free technique to get exposure and visitors to their website. This is an easy process of using the article, which has a back link at the bottom, to send people who have read it to a website that has more information. Popular sites are the best because it should give your article a great deal of exposure, an increase in visitors to your site should happen quite quickly. Acceptance of content at sites like this is a little like a ‘thumbs up' to you as well and can be of great benefit, This credibility will enhance your trust which is very important on the Internet.

This process of article marketing by submission to various sites, if carried out routinely, will ensure people read more of your work and actively look for it as your reputation grows. This is why it is so important to show people that you know what you are talking about so they trust the content you provide in the area you write about. Incoming links to your site from people that trust your work will boost your ranking with the various search engines, This can help improve your organic visitors as your positioning on Google improves. The simple fact is that the more websites that provide an internal link to your own, the better your ranking will become, The greatest benefit of this is none of it is costing you a single dollar!

It is the links placed in the text and at the bottom of the page that makes article marketing so useful, successful and popular! The purpose of good articles is for people to use them on their site, with each having the links to your site contained in them which all helps the ranking. Sometimes, however, search engines can take some time before they actually list your site, During this period, the best thing to do is continue submitting your articles to a many popular sites as possible and write more because this can speed the process up.

To increase your website ranking further, you need to be adding more content (preferably unique) to your website (or blog) all the time if you want your article marketing to work. Remember that visitors do not know that your website is trying to get them to buy something. The majority of visitors are just searching for more information about something. Once you have them on your site you can show them the benefits of what you are promoting. This a little like taking them by the hand so they know what they are buying and most importantly, why. The last thing you want after making the sale is to return the money so by doing carrying out this process you lessen your chance of it happening.

It is this type of article marketing that ensures visitors are always coming to your site, however, it does require regular submission of articles because it is not a ‘one off' process. Learn internet marketing techniques like this and quality websites (like yours will be) have other websites link to them and use their content as well, Don't forget, your article will contain information that people are searching for. With the many ways to drive visitors to your site, article marketing is still the most efficient, With relevant, quality unique articles, visitors will keep returning.

Thursday, October 16, 2008

No More Making Money Scams - Make Money Easy Online -Write and Market Articles

Make Money Easy Online,” is the mantra that you hear a lot, but is it easy to do so? Any average person can use article marketing to make money easy and making money at home will seem more of a reality than a distant thought. The economy has even given a lot of people more reason to scout the Internet to see how they can create an income for the job they may have lost or to supplement their current income.

Well, I am here to who you how to make money fast free online.

People use the Internet for different reasons, but the main focus right now is to use it to make money. There is a lot of making money scams online, so you have to be careful. The best way to start making money easy online is to start with article marketing and affiliate marketing.
The Internet is easy because you can access targeted audiences who may be interested in what you are offering. You are also able to use your writing skills to put out quality information that people are searching for.


This is how it works:

You go online and find an affiliate marketplace where you search for a product that you either like, believe in or have some knowledge about. However, I do suggest that you do some keyword search first before selecting your product. This way you will know if anyone is searching for that product. You can even select your product from the current trends. Your next step is to write articles that will provide valuable information about the product, which includes the benefit of the product to the person that his reading your article.

You are not going to send the prospect directly to the product owner’s website from your article. You are going to send them to a blog, squidoo lens or to your own domain. I encourage you to start out with a blog or squidoo lens first so you can test the product before investing in a domain. However, this is just my opinion, but it does make sense because you don’t want to spend too much time creating a domain that will bring no customer.

The keywords that you use in your article will be a reference for the search engines that when people search for those keywords they should find you. However, if you are in a competitive field, it may be harder for your customer to wade through the many pages of the search engine to find you so you have to be very strategic in compiling your article and use the appropriate keywords that will get you discovered.

This is it in a nutshell. The Internet is your friend if you know how to use it properly for article marketing and getting prospect to read what you have written and to click on the link in your resource box because of the value that you have already provided in your article.

Cheryline Lawson is making money easy online using article writing and marketing products that she believes in. To get the step by step ways of making money home that have been proven to work for her, go to Affiliate Marketing Junction now, where you will also receive a f.r.e.e report on how to get tons of targeted traffic to your articles and your product. Download your free traffic report here.

Tuesday, October 14, 2008

Writing Articles: What Kind of Article Submitter is Best?

When you are trying to make money with articles, the beauty of it is that you don’t really need previous career related experience and that you can learn the ropes as you go. That being said, there are some skills that you will need to teach yourself or pick up along the way to make your sites successful.  You need an article submitter.  You can’t go in not knowing anything, not learning anything, and still expect to make a good income (or any income at all).

First, you will need to know how to pick out the correct articles to make your sites successful. There are many types of content, from free content to high dollar content, and each comes with its own advantages and disadvantages (although high dollar content is more likely to give you a successful site in the end).

Second, you will need to know how to choose keywords that can help you get a good amount of traffic, without being too competitive to get on the first or second page. If you choose highly competitive keywords that are used by large, mammoth website, you are likely to never get up to those much needed first two pages.  This is where an article submitter comes in handy.

Third, you will need to know how to optimize your websites for various search engines. Search engine optimization skills will allow you to get high rankings for your chosen niche keywords, which will help to get visitors and make profit.

Fourth, if you opt for a large website that you will focus most of your internet marketing career on, you will also need to know how to market your website to your intended audience through paid banner ads and text links. Don't forget about the article submitter.  If you prefer very small 2-5 page niche sites, then promoting all of them this way will not be cost effective and will eat up more profits than it is worth.

If you can capture some of these skills and attack them aggressively during your first few small websites or the first few months of a larger website, then you will eventually become an expert. Since you can learn the ropes first hand on your own, the only thing that you will need to do before you begin your new career is to read up on how to get started (maybe purchase an internet marketing e-book or two) and make sure that you have the funds available to start a small site.

Automated Article Submitter Here

Making Money with Articles: Becoming an Affiliate

If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write, becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home. You can do this by receiving part of the revenue off of sales that the company gets from people who "click through" from your website via the company’s links that are placed on your pages.

Since you will be promoting a product or service, you will need a killer sales pitch and website content to get your readers interested in the product, convince them that they cannot live without the product, and to keep them coming back to your website time and time again for more recommendations and your useful content, which will get them clicking on your links once again. Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers.  Automated Article Submission Here

If you cannot write this kind of content of your own, there are many ways to pick up free or paid content to place on your affiliate website. There are many reasons why paying for such articles would be to your advantage. First, you will be able to tell the writer exactly what you want, what product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there. Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent. If you opt for free content, you will be sharing that content with an unknown amount of other affiliate websites, plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic.  Automated Article Submission Here

There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy. As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that hard at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.

Automated Article Submission Here

Monday, October 13, 2008

Fast Money with Articles: Article Submitter

Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.  You really need an article submitter.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 - Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 - Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.  This is where an article submitter comes in handy.

Problem #3 - Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.  Using an article submitter is still your best bet.

Sunday, October 12, 2008

Latent Sematic Indexing Articles not PLR Articles

Attract Search Engines and Visitors to your website with Smart Latent Semantic Indexing articles

As a website or content publisher, you want to make sure the articles or contents in your website will not only attract the search engines to rank your website high in the search engines but also satisfy your visitors and readers for them to bookmark your website and return again.

There is this new concept known as LSI Article written with Latent Semantic Indexing concept.

This is How LSI content different than the regularly written PLR articles:

As example, most PLR articles on keyword “Car Donation” you can buy today probably sound something like this:

* Car donation service
* Car Donation Companies
* Car Donation Tips
* Car donation LA
* …

These look like articles with excessive “keyword stuffing” and when the search engines “read” a site filled with these article, they will conclude that this is yet another “car donation” site and move on.

Now This is How The Smart Articles Look Like using Latent Semantic Indexing!

Using “car donation” as keywords, the articles will be:

* How Small Businesses Can Keep Inventories Fresh and Save on Taxes With Charitable Gift Giving
Don’t Donate a Car That’s More Trouble Than it’s Worth
* How the Ultimate Use of a Charitable Organization’s Car Donation Program Affects Your Tax Deduction
* Verifying the Authenticity of a Supposedly Authorized Vehicle Donations Centre
* and articles related to Charity and other forms of donations to expand the audience to ’similar’ authority sites.

That is the difference LSI Smart articles can make? Just by writing with LSI - Latent Semantic Indexing in mind, the car donation niche site has been broadened into several other hot topics - without any extra effort!

This will improve the quality of your site and especially by providing such quality smart articles you will delight your visitors to your website and they will return again for more quality content.

You can download a set of 52 Smart Articles for just $1 and get a feel of what Smart LSI article is all about

Download more Free tools, softwares and Ebook on Internet Marketing at Strategic Internet Marketing website www.BOBmarketing.com and read more articles on Internet Marketing Online

Professional Speakers Advice

Success University London

6 Questions that Professional Speakers Answer

In any presentation, there are basic pieces of information that an audience should receive from their presenter.  You are the problem solver presenting a solution that will benefit your audience.  Even if you are just blessing the newly weds at your best friend's wedding, you will still have questions that must be answered.  The presentation should answer who, what, when, where, why and how regarding your topic.  In giving that information, your presentation will have clarity and will be on track to give the detail necessary to your audience.

1. Who - Who is your target audience?  What would they like to know about regarding your presentation?  Do they have any preconceived notions about your material?  What are their concerns?  Are you addressing the "who" you targeted in your research?  When you address the "who" of your message, you are better able to relate with your audience.  They will feel like you are speaking directly to them.  They will give you their attention because they feel like their needs are being addressed.

2. What - What is the message you want to communicate?  What are the issues?  What are the solutions?  The "what" in your message is the backbone of your presentation.  It is your purpose of your message and the reason you are speaking.  It is also the reason why people come to hear you.

3. When - When is the recommended time to take action?  Is there a sense of urgency in your presentation?  Stressing the "when" aspect of your message is especially important when you want your audience to take action immediately following the presentation - i.e. - sign up for a class, sell promotional materials, implement what was learned)

4. Where - Where is the problem located?  Where can your audience find the help they need?  "Where" signifies direction.  This leads your audience somewhere in your presentation.  Where would you like to take them?  Common "where" statements include "across America today", "in college campuses nationwide", "in the construction industry", and "in families in California".

5. Why - Why should they take action?  What are the motivating factors in prompting your audience to take action?  The main focus here is inspiration and motivation to take action.  Not only do you want them to listen to you, but you want your audience to take action on what you've said.  You want to somehow improve their lives and honing your message on the "why" is a critical necessity.

6. How - How can they respond to your message?  How can they take action based on what they've heard?  This is the learning and teaching portion of your message.  This can be the "how-to" section telling them how they can easily improve their lives.  This section often incorporates steps to follow. 

There are still many more questions that your presentation should answer.  As you piece all of these bits of information together, you'll be giving your audience the detailed answers they are looking for.  You also present yourself as the credible source of information you want to present yourself to be!

Would you like to improve your professional speaking and being coached by Les Brown ? As a renowned professional speaker, author and television personality, Les Brown has risen to national prominence by delivering a high energy message which tells people how to shake off mediocrity and live up to their greatness. It is a message Les Brown has learned from his own life and one he is helping others apply to their lives. You can have access to his coaching and many more other professionals through LondonSuccessUniversity.com

Saturday, October 11, 2008

Effective Words in Copywriting

Writing good Headlines is very imporant which can make a world of difference in sales conversion. Just like newpaper headlines, advertising headlines need to grab the attention of the readers and create interest to read the rest of the story or letter.

Here are some tips with words to use in order to be able to write an attention grabbing headline.

The two most valuable words you can ever use in the headline are "FREE" and "NEW." You may not always use "free," but you can use "new".

Other powerful words that work well are: "how to," "now," "announcing," "introducing," "its here," "just arrived," "an important announcement," "improvement," "amazing," "sensation," "remarkable", "revolutionary," "startling," "miracle or miraculous," "magic," "offer," "quick," "easy," "simple," "powerful," "wanted," "challenge," "advise to," "the truth about," "compare," "bargain," "hurry," and... "last chance."

Don't turn up your nose at these clichés they may seem trite and shop-worn-but they work!

Always include your selling promise into your headline. And make that promise as specific and desirable and advantageous to the prospect as you possibly can. This needs longer or detailed news, educational and information worthy statements. Research proved that the most negative headlines don't work unless you use negativity to underscore any undesirable results the prospect can expect to eliminate or avoid.

People are looking to gain more benefits, result, advantage, pleasure, or value, from their lives ... from their actions ... from their jobs or their businesses and from their relationships. And they want to avoid more pain, dissatisfaction, frustration, mediocrity, and unpleasantness from their lives.

Avoid blind headlines, the kind which mean nothing unless you read or listen to the whole proposition: because-if you don't gain your prospect's attention and desire immediately with your headline, that prospect won't listen, read or pay attention to the rest of what you, your ad, letter, or sales message says.

You can Download a Free copy of "100 Greatest Headlines Ever Writen" at Jay Abraham eBook at www.JayAbrahamSystem.com to get an idea of how well written attention grabbing headlines should be. You may use the headlines, change some words and use them in your own ads.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Book and his super income building home study system.

Thursday, October 9, 2008

Can You Afford Not To Split Test Your Copy?

OK. OK, you've written the first draft of your sales letter and put it on your website. Or it could be that you've done your testing the traditional way and physically mailed it to your list.

You've had the results and they're sort of "all right". But nothing to write home about.

What occurs next? Should you knock the project on the head? Go with it? Or you could tear your copy apart and rewrite some or all of it to improve your response?

The most profitable answer is that you need to work on your sales copy. Which is where split testing comes in. If all you do is change something without split testing, then you have no way of knowing whether or not your changes worked for you or against you.

If you've been involved in mail order, you will remember that split testing literally involved splitting your list in two. 50% of your list would get version one and the other half of your list would get the second test. Being sure to only change one thing at a time, otherwise you won't know which "thing" worked or didn't work.

Begin by testing your headline - it's the most important part of your sales letter. It's impossible to know whether your headline is a world beater until you've pitched it against a different one. Keep testing and testing.

The internet allows you to test things like your headline very quickly and simply. Upload two different copies of your sales pitch (probably called something imaginative like index1 and index2). Log and analyze which version brings in more orders.

Once you've got a handle on this, it's time to test again. Either by testing a different headline or maybe a differnt variable entirely. Possibly your guarantee (assuming you offer one). Remember to test your headline color. Possibly the price tag you've put on your product. And remember to test a higher price as well as your first instinct of cutting the price. Sometimes higher prices get the same - or even more - orders, or they may just earn you more money.

One way to speed up the testing is to use specialist testing software. This lets you test lots of different variables and applies some scary math (that you fortunately don't need to know about) to quickly home in on your best split test. You can find this split testing software here.

Wednesday, October 8, 2008

Making Money with Writing: Article Directories

Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.  Automated Article Submission Here

Let’s take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.  Automated Article Submission Here

Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This because you will be benefiting of off the traffic that they get to their website.

There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.

Automated Article Submission Here